The Shift Nobody Was Tracking
Something fundamental changed in how people discover products, services, and ideas. Instead of scrolling through ten blue links on Google, they started asking ChatGPT. Instead of reading comparison articles, they asked Claude. Instead of browsing review sites, they asked Perplexity for a recommendation.
And unlike search engines, where you can see your ranking, track your clicks, and optimize your position, AI assistants were a complete black box. Brands had no idea if they were being recommended, ignored, or worse, described inaccurately.
"We realized that billions in brand equity was being shaped by AI models, and nobody had the tools to even see it happening, let alone do anything about it."
What Lighthouse Does
Lighthouse gives marketing, PR, strategy, and content teams visibility into the AI discovery channel. We query the actual AI platforms your customers use, with the actual questions they'd ask, and show you exactly what comes back.
But seeing the problem is only step one. We also score your content for AI citability (what we call GEO, or Generative Engine Optimization), map where AI gets its information, track how AI crawlers interact with your site, and give you a specific, actionable plan to improve.
This isn't an abstract data tool. It's built for the people who actually manage brand perception, plan content strategy, and report to leadership on marketing performance. Every metric comes with context. Every score comes with a recommendation. Every insight connects to something you can actually do.
Where This Is Going
AI-driven discovery is still in its early innings. The brands that build AI visibility now, while most competitors aren't paying attention, will have a massive advantage as consumer behavior continues to shift.
We're building Lighthouse to be the definitive platform for understanding and improving how AI represents your brand. That means more platforms, deeper intelligence, better recommendations, and tighter integration with the tools your team already uses.
This is a new category. We're writing the playbook as we go, and we'd love for you to be part of it.
Frequently Asked Questions
What is AI visibility, and why should I care?+
When someone asks ChatGPT, Claude, or Perplexity for a recommendation in your category and your brand doesn't come up, that's an AI visibility problem. Hundreds of millions of people use AI assistants daily, and those conversations are increasingly where purchase decisions start. AI visibility measures how often and how favorably AI mentions your brand. Think of it as share-of-voice for a channel that didn't exist two years ago but is now growing faster than any other.
How is Lighthouse different from SEO tools?+
SEO tools help you rank in Google search results. Lighthouse helps you get recommended in AI conversations. They overlap about as much as a lawnmower and a helicopter. Both cut things, but that's where the similarities end. We query actual AI platforms with real customer questions, score your content for AI citability (GEO), track AI crawlers visiting your site, and give you specific recommendations. No SEO tool does this because it's an entirely different channel.
How does Lighthouse actually work?+
We ask the same AI platforms your customers use (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and five more) the same questions they'd ask. Then we analyze what comes back: are you mentioned? How are you described? What's the sentiment? Where did the AI get its information? We also crawl your site the way AI crawlers do and score each page for citability. The result is a comprehensive picture of your brand's AI presence, with specific actions to improve it.
Is AI visibility really a thing, or is this just hype?+
ChatGPT alone has hundreds of millions of monthly active users. Claude, Gemini, and Perplexity are growing fast. People ask these tools for product recommendations, service comparisons, and brand evaluations every day. Whether marketing teams think AI visibility is "a thing" is irrelevant. Their customers already decided it is. The brands treating it as a real channel are gaining ground. The ones waiting for proof are becoming the proof.
Who is Lighthouse for?+
Marketing teams who want to know how AI describes their brand. PR professionals managing reputation across a channel they can't pitch or correct in real time. Content strategists optimizing for a discovery engine that doesn't use keywords the way Google does. Strategy teams benchmarking against competitors in the AI conversation. Basically, anyone responsible for how a brand shows up in the world. AI is now part of that world.