Know exactly what
AI says about your brand.

Lighthouse tracks your citations across ChatGPT, Perplexity, Claude, and Gemini, scores every page, and tells you which fix moves the number.

No credit card required. Results in under 3 minutes.

38.4%
AI Visibility
412
Citations
#2
Category rank
The live demo is Lighthouse's own dashboard — real data, no login.
10+ platformsqueried on every scan — ChatGPT to Perplexity
Under 3 minutesfrom URL to a full visibility scorecard
Page-level fixesevery recommendation tied to a score it moves
We query the platforms your customers are already using
ChatGPT
Claude
Gemini
Perplexity
DeepSeek
Qwen
Llama
Mistral
Command R+
Amazon Rufus

What is Lighthouse?

Lighthouse analyzes how 10+ AI assistants describe, recommend, and cite your brand. You get a visibility score, sentiment analysis, citation tracking, GEO (Generative Engine Optimization) recommendations, and competitor benchmarks across the AI ecosystem: the analytics layer for a discovery channel that hundreds of millions of people already use instead of Google.

AI is already shaping how people discover brands. Most brands have no idea what it's saying about them.

When someone asks ChatGPT "What's the best project management tool?" or "Which running shoes should I buy?", is your brand in the answer? If you don't know, that's the problem Lighthouse solves.

Lighthouse queries 10+ AI platforms with the questions your customers actually ask. In under three minutes, you get a visibility scorecard with per-platform scores, sentiment analysis, citation sources, competitor benchmarks, and page-level GEO recommendations for what to fix.

Three minutes to your first insight.

Enter your URL. Lighthouse handles the rest.

Enter your website

Lighthouse crawls your site to map your content, messaging, and key topics. You choose which pages to analyze and which competitors to track.

We query 10+ AI platforms

Lighthouse sends the questions your customers would ask to ChatGPT, Claude, Gemini, Perplexity, and more, then checks whether your brand appears, what each platform says about you, and whether it links back to your site.

Get your visibility scorecard

Your scorecard shows visibility percentage per platform, sentiment scores, citation sources, competitor positioning, and specific actions to improve each metric.

Measure and improve AI visibility in one platform.

Ongoing intelligence for marketing, PR, and strategy teams making decisions about AI-driven discovery.

Sentiment Intelligence

Being mentioned is not enough; you need to know how you're described. Lighthouse scores sentiment across every AI response so you catch negative framing before it spreads.

Citation Source Mapping

When AI cites a source, is it your site or a competitor's? Lighthouse maps every citation to its origin so you see which content earns AI-driven traffic.

How citation tracking works

GEO Content Scoring

Every page on your site gets an AI citability score: how likely generative models are to reference it. Page-level recommendations tell you exactly what to fix.

How GEO scoring works

AI Bot Tracking

Monitor when GPTBot, ClaudeBot, Google-Extended, and other AI crawlers hit your site, what they read, and how often they return.

Custom Prompt Testing

Send any question to all AI platforms at once and compare their responses side by side.

AI Focus Groups

Test how different audience personas perceive your brand through AI before you publish new messaging.

Trend Tracking & Reporting

Schedule recurring analyses, track visibility changes over time, and export branded reports for clients and stakeholders.

Built for the teams that shape brand discovery.

AI visibility is becoming part of every marketing, PR, and content role. Lighthouse makes it measurable.

Marketing Teams

See which campaigns, content, and messaging actually influence what AI says about your brand.

  • Track AI visibility alongside your existing KPIs
  • Identify which content drives AI recommendations
  • Report on AI share-of-voice to leadership

PR & Communications

Monitor how AI frames your narrative and catch reputation risks before they spread.

  • Monitor brand sentiment across AI platforms
  • Identify and correct negative AI framing
  • Track how press coverage impacts AI responses

Strategy & Analytics

Use Lighthouse data to build GEO strategies grounded in how AI actually surfaces brands to consumers.

  • Benchmark AI visibility against competitors
  • Build data-backed GEO strategies
  • Model the impact of content changes on AI visibility

SEO & Content Teams

Lighthouse shows how your existing content performs in generative search and what to optimize for AI citability.

  • Score every page for AI citability
  • Map citation sources to your domain
  • Get page-level optimization recommendations

Frequently Asked Questions

AI visibility is the measure of how often and how accurately your brand appears in AI-generated answers across platforms like ChatGPT, Claude, Gemini, and Perplexity. Think of it as share-of-voice for AI conversations. When someone asks an AI assistant a question relevant to your industry, AI visibility measures whether your brand shows up in the answer. Read the full AI visibility guide
GEO stands for Generative Engine Optimization, the practice of making your content more likely to be cited, referenced, and recommended by AI models. While SEO optimizes for search engine rankings, GEO optimizes for AI-generated answers. Lighthouse scores your content for AI citability and gives you specific recommendations to improve. See how GEO scoring works
SEO tools track how you rank in search engine results pages. Lighthouse tracks how AI describes your brand in conversational responses. That's a completely different discovery channel. Traditional SEO tools like Ahrefs, SEMrush, or Moz can't measure AI visibility because it's not a search ranking; it's about being part of the AI's generated answer. Read our GEO Playbook →
Lighthouse currently queries ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, DeepSeek, Qwen, Llama, Mistral, and Command R+. Each platform has different training data and tendencies, so your visibility varies across them. See our platform comparison →
Enter your website URL and Lighthouse does the rest. It crawls your site, generates industry-relevant prompts, queries 10+ AI platforms, and analyzes how each one describes your brand. You get a visibility score, sentiment analysis, competitor benchmarks, GEO scores, citation tracking, and expert recommendations, all in about 3 minutes. Read the step-by-step guide →
Yes. You can run a free analysis right now without creating an account. No credit card required. Signing up lets you save projects, track changes over time, and access advanced features. See all plans →

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